Professional E-commerce Website Development

About the Company – Supa.pk

Supa.pk is an innovative online shopping platform China based offering a wide range of products across home décor, kitchenware, lifestyle, electronics, beauty, and more. With a focus on quality and affordability, Supa.pk aims to deliver a seamless online shopping experience to its customers nationwide

Project Goals – Drive More Sales & Online Growth

The primary objective was to increase eCommerce sales through an optimized website, engaging content, and effective product visibility. Supa.pk wanted to establish itself as a trusted name in China’s competitive online shopping space.

⚠️ Challenges Faced – Low Conversion Rate & Website Engagement

Despite having a large product catalog, Supa.pk was facing:

Low organic traffic
Poor user engagement
Weak product descriptions and visuals
Underutilized seller accounts on platforms like Draz.com, Noon etc

Improvement Suggestion: Boost sales with SEO-optimized product content, faster mobile-responsive website design, eye-catching graphics for engagement, and improved marketplace strategies for Amazon and Noon listings with targeted ads

Nimrah’s Work & Strategy – Web Development, Content & Design

To tackle these challenges, I implemented a multi-faceted approach:

portfolio details

created by :

Nimrah Digital

category :

Fashion & Beauty

timeframe :

June 13th ,2019

location

Lahore, Pakistan

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Website Content & SEO: I rewrote web content with SEO in mind—targeting relevant keywords for product and category pages.
Website Development: Improved site speed, user experience, and mobile responsiveness to enhance usability and reduce bounce rates.
Visual Content: Created high-quality graphics and banners to enhance product appeal and branding.
Marketplace Optimization: Managed and optimizing products, improving ad performance, and streamlining backend operations.

📈 Results – Enhanced Visibility & Sales Performance

Significant improvement in site performance metrics.
Increased engagement with visually optimized content.
Better conversion rates from marketplace listings.
Improved ROAS from CPC/PPC campaigns.
Enhanced customer trust and repeat orders

Tools Used

WordPress & WooCommerce for web development
Canva and Photoshop for design
Ahrefs & Google Keyword Planner for SEO
Helium 10 for listing and keyword optimization
Google Analytics & Meta Pixel for performance tracking

👩‍💼 Key Responsibilities – Marketplace Management & Digital Optimization

Managed daily operations of supa.pk
Listed and optimized products with SEO-rich titles, descriptions, and visuals
Monitored inventory, pricing, deals, and promotions
Planned and executed CPC/PPC ad campaigns on Supa.pk
Analyzed ad performance and optimized for higher ROI
Conducted detailed competitor research and keyword strategy
Handled customer support, order fulfillment, and returns coordination
Delivered regular sales performance reports and actionable insights
Stayed updated with eCommerce trends, policies, and algorithm updates

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