Growing a Medical Clinic with Nimrah’s Digital Expertise

About BF Medical Center: 

BF Medical Center is a leading multi-specialty healthcare clinic located in Al Ain, UAE, offering services in dentistry, dermatology, general medicine, and wellness care. The clinic is dedicated to providing high-quality, affordable treatments with personalized care and modern equipment.

Goals: The primary objective was to increase patient footfall and build brand awareness through a strong digital presence, especially targeting people searching for dental and medical services in Al Ain.

⚠️Challenges Faced

Despite having experienced medical professionals and modern facilities, BF Medical Center struggled with:

• Low visibility on Facebook, Instagram & Google
• Lack of brand trust online
• No structured ad campaigns
• Minimal patient engagement and appointment inquiries

Nimrah’s Work & Strategy

To address these issues and drive more appointments, I implemented a full digital transformation strategy:

Website Development:

• Developed a modern, mobile-friendly, and SEO-optimized website

• Highlighted key services like dentistry, general medicine, and aesthetic treatments

• Integrated CTAs for appointment booking and WhatsApp chat
  

Social Media Setup & Management:

• Created and optimized Facebook & TikTok pages with professional branding
• Shared educational and service-related content to engage the local audience
• Designed branded graphics for posts and stories
  

Ad Campaigns:

• Ran local Facebook and Instagram ad campaigns targeting patients in Al Ain
• Focused ads on dental checkups, skincare services, and special medical offers
• Used lead generation forms and call-based campaigns to drive inquiries

Results Achieved

• 40% increase in social media reach within the first month
• Daily messages and appointment requests from Facebook & WhatsApp
• Boosted brand visibility among the local population in Al Ain
• Positive feedback from patients on ease of contact and online presence
• Established a consistent and professional digital footprint

Tools Used

• WordPress – Website design and development
• Canva & Photoshop – Custom medical graphics and post design
• Meta Ads Manager – Facebook & Instagram ad campaigns
• Google Search Console – SEO monitoring
•  

Key Responsibilities

• Developed and maintained an SEO-friendly, responsive medical website

• Created and managed Facebook & TikTok business pages

• Designed engaging healthcare graphics for social media

• Planned and executed paid ad campaigns with location and interest targeting

• Conducted local keyword research (e.g., dentist in Al Ain, Al Ain medical center)

• Implemented conversion tracking and lead form integration

• Monitored campaign performance and optimized ads for better ROI

• Built a patient engagement funnel using ads, CTAs, and WhatsApp integrations

• Stayed updated with healthcare marketing trends and social platform updates

📩 Ready to Grow Your Business?

 I provide professional web development, SEO services, content writing, keyword analysis, and targeted social media advertising. With a results-driven approach, I help businesses build strong online visibility, attract the right audience, and boost conversions. Let’s take your digital presence to the next level today!

📞 WhatsApp: +971542430450
🌐 Website: www.nimrahdigital.com
📧 Email: info@nimrahdigital.com