iPoint - iPhone Seller
Electronics
Boosting iPhone Sales in Dubai SEO & Viral Social Media Strategy
About iPoint:
iPoint is a Dubai-based iPhone selling platform, founded and managed by Shargeel Khan. The company offers new and used iPhones at competitive prices, with fast delivery and reliable customer service—catering to tech-savvy buyers across the UAE.
Goals: The core objective was to increase brand awareness, boost social media presence, and drive consistent online sales. Shargeel Khan wanted to position iPoint as the go-to platform to buy iPhones in Dubai and across the Emirates.
⚠️Challenges Faced
Despite offering great products, iPoint lacked brand visibility. The absence of a strong social presence meant limited customer trust, low engagement, and inconsistent sales. Most potential buyers weren’t even aware the platform existed.
Nimrah’s Work & Strategy
To resolve these challenges, I designed and executed a full-stack digital marketing plan focused on SEO, social media virality, and brand consistency:
Managed Instagram, TikTok, and Facebook with daily engaging content
Created viral reels, trending product videos, and relatable memes to connect with the Dubai audience
Optimized the website with on-page and local SEO to rank for search terms like:
➤ “Buy iPhone in Dubai”
➤ “Cheap iPhones UAE”
➤ “Used iPhone sellers in Dubai”Conducted social channels analytics to understand audience behavior
Used social media planning tools for scheduled posting
Researched and applied trending hashtags on Instagram using hashtag generators
Updated content regularly to match current trending hashtags relevant to the UAE tech market
Results Achieved
iPoint now receives 35–50 daily customer inquiries and orders
Gained significant Instagram follower growth and improved engagement
Achieved higher Google rankings for UAE-specific iPhone-related searches
Brand name started trending in local tech circles and online communities
Tools used:
Canva – For designing professional social media posts, stories, ads, and branded templates.
Buffer – For scheduling posts across multiple platforms and analyzing performance.
Hootsuite – For managing all social media accounts in one place with team collaboration features.
Meta Business Suite – To manage Facebook and Instagram posts, messages, ads, and insights.
Later – For Instagram-focused scheduling with visual content calendar and hashtag suggestions.
ChatGPT – For generating content ideas, captions, hashtags, and engagement strategies.
CapCut / InShot – For editing reels, stories, and short-form video content professionally on mobile.
Hashtagify / RiteTag – To research trending and relevant hashtags for better reach.
Google Trends – To discover what’s trending and tailor content accordingly.
Sprout Social – For advanced analytics, content planning, and social listening.
Key Responsibilities
Created and scheduled content using social media planning tools
Managed and optimized performance using social channels analytics
Wrote SEO-driven captions and optimized for users and Google rankings
Researched and applied insta hashtags using top hashtag generators
Integrated current trending hashtags to increase content reach
Created daily reels, story highlights, and product spotlights
Engaged with the audience through stories, Q&As, and polls
Continuously analyzed competition and improved strategy accordingly
📩 Ready to Grow Your Business?
I provide professional web development, SEO services, content writing, keyword analysis, and targeted social media advertising. With a results-driven approach, I help businesses build strong online visibility, attract the right audience, and boost conversions. Let’s take your digital presence to the next level today!
📞 WhatsApp: +971542430450
🌐 Website: www.nimrahdigital.com
📧 Email: info@nimrahdigital.com
