Digital Marketing for Clinic

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About the Company – BF Medical Center - Al Ain

BF Medical Center is a leading multi-specialty healthcare clinic located in Al Ain, UAE, offering services in dentistry, dermatology, general medicine, and wellness care. Through tailored digital marketing for clinic growth, the center highlights its commitment to providing high-quality, affordable treatments with personalized care and modern equipment.

Project Goal – Attract More Local Patients & Boost Appointments

The primary objective was to increase patient footfall and build brand awareness through a strong digital presence, especially targeting people searching for dental and medical services in Al Ain.

⚠️ Challenges Faced – Weak Social Media Visibility & No Online Engagement

Despite having experienced medical professionals and modern facilities, BF Medical Center struggled with:

  • Low visibility on Facebook, Instagram & Google
  • Lack of brand trust online
  • No structured ad campaigns
  • Minimal patient engagement and appointment inquiries

 Improvement Suggestion: Build strong local brand visibility through social media, website optimization, and paid campaigns targeting health-conscious individuals in the Al Ain area

Medical Clinic before
Medical Clinic after

💡 Nimrah’s Work & Strategy – Web Development, Social Media, Ads & Graphics

To address these issues and drive more appointments, I implemented a full digital transformation strategy:

portfolio details

created by :

Nimrah Digital

category :

Healthcare

timeframe :

June 10th, ,2025

location

Al Ain, UAE

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Website Development

  • Developed a modern, mobile-friendly, and SEO-optimized website

  • Highlighted key services like dentistry, general medicine, and aesthetic treatments

  • Integrated CTAs for appointment booking and WhatsApp chat

  • Implemented SEO and SEM strategies to improve website traffic and ranking

Social Media Setup & Management

  • Created and optimized Facebook & TikTok pages with professional branding

  • Shared educational and service-related content to engage the local audience

  • Designed branded graphics for posts and stories

  • Managed and grew the company’s social media presence (Instagram, LinkedIn, Facebook, TikTok, etc.)

  • Planned, created, and managed digital marketing campaigns across social media, Google Ads, and email marketing

Ad Campaigns & Content Creation

  • Ran local Facebook and Instagram ad campaigns targeting patients in Al Ain

  • Focused ads on dental checkups and special medical offers

  • Used lead generation forms and call-based campaigns to drive inquiries

  • Developed engaging content (text, graphics, videos) tailored to target audiences

  • Coordinated with the creative team for visuals and multimedia content

Performance & Strategy

  • Monitored, analyzed, and reported on campaign performance, providing insights and recommendations for improvement

  • Stayed up to date with digital marketing trends, tools, and best practices

📈 Results – Increased Online Reach, Engagement & Appointments

  • 100% increase in social media reach within the first month
  • Daily messages and appointment requests from Facebook & WhatsApp
  • Boosted brand visibility among the local population in Al Ain
  • Positive feedback from patients on ease of contact and online presence
  • Established a consistent and professional digital footprint
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