Beauty Salon Ads - Makeup & Hair Studio

Designed eye-catching graphics for Instagram and Facebook, showcasing different makeup looks

• Ran targeted social media ads focused on local women searching for bridal and party makeup services
• Used strong visual content and persuasive copy to drive engagement and encourage bookings
• Targeted keywords dubai locations  like “best makeup artist near me”, “bridal makeup UAE”, and “ladies makeup studio”

Tools Used

• Canva for professional graphic design
• Meta Ads Manager for Facebook & Instagram advertising
• Hashtag & keyword tools for SEO optimization of post captions

 Results

• The studio started getting daily client inquiries and bookings
• Increased local visibility and trust among women looking for makeup services

 Key Responsibilities

• Campaign Strategy & Planning: Develop targeted advertising strategies aligned with business goals for Meta ads (Facebook/Instagram) and Google Ads platforms.
• Ad Creation & Optimization: Design, write, and optimize compelling ad creatives, copy, and visuals for maximum engagement and conversions.
• Audience Targeting: Build and manage custom and lookalike audiences using demographic, behavioral, and interest-based targeting.
• Budget Management: Allocate and monitor ad spend efficiently across platforms to ensure maximum ROI within specified budgets.
• A/B Testing: Conduct split testing on creatives, headlines, calls-to-action, and landing pages to improve performance.
• Performance Monitoring: Analyze KPIs such as CTR, CPC, CPM, ROAS, and conversion rates to measure campaign success and make data-driven decisions.
• Reporting & Insights: Prepare detailed campaign performance reports and provide actionable insights to stakeholders or clients.
• Staying Updated: Keep up with platform updates, algorithm changes, and new advertising features to maintain cutting-edge strategies.