Boosted eCommerce Sales Through SEO, Web Development & Ads

About Supa pk: 

Supa.pk is an innovative online shopping platform China based offering a wide range of products across home décor, kitchenware, lifestyle, electronics, beauty, and more. With a focus on quality and affordability, Supa.pk aims to deliver a seamless online shopping experience to its customers nationwide.

Goals: Drive More Sales & Online Growth

The primary objective was to increase eCommerce sales through an optimized website, engaging content, and effective product visibility. Supa.pk wanted to establish itself as a trusted name in China’s competitive online shopping space. 

⚠️Challenges Faced – Low Conversion Rate & Website Engagement

Despite having a large product catalog, Supa.pk was facing:

• Low organic traffic
• Poor user engagement
• Weak product descriptions and visuals

Suggested Improvements:

• SEO-optimized product content
• Faster, mobile-responsive website design
• Eye-catching graphics to improve product engagement
• Better marketing strategy for supa’s ads

Nimrah’s Work & Strategy

To tackle these challenges, I implemented a multi-faceted approach:

• Website Content & SEO: I rewrote web content with SEO in mind—targeting relevant keywords for product and category pages.
• Website Development: Improved site speed, user experience, and mobile responsiveness to enhance usability and reduce bounce rates.
• Visual Content: Created high-quality graphics and banners to enhance product appeal and branding.
• Marketplace Optimization: Managed and optimizing products, improving ad performance, and streamlining backend operations.

Results Enhanced Visibility & Sales Performance

Significant improvement in site performance metrics

• Increased engagement with visually optimized content
• Better conversion rates from marketplace listings
• Improved ROAS from CPC/PPC campaigns
• Enhanced customer trust and repeat orders

Tools used:

• WordPress & WooCommerce for web development
• Canva and Photoshop for design
• Ahrefs & Google Keyword Planner for SEO
• Helium 10 for listing and keyword optimization
• Google Analytics & Meta Pixel for performance tracking

Key Responsibilities

• Managed daily operations of supa.pk
• Listed and optimized products with SEO-rich titles, descriptions, and visuals
• Monitored inventory, pricing, deals, and promotions
• Planned and executed CPC/PPC ad campaigns on Supa.pk 
• Analyzed ad performance and optimized for higher ROI
• Conducted detailed competitor research and keyword strategy
• Handled customer support, order fulfillment, and returns coordination
• Delivered regular sales performance reports and actionable insights
• Stayed updated with eCommerce trends, policies, and algorithm updates

📩 Ready to Grow Your Business?

 I provide professional web development, SEO services, content writing, keyword analysis, and targeted social media advertising. With a results-driven approach, I help businesses build strong online visibility, attract the right audience, and boost conversions. Let’s take your digital presence to the next level today!

📞 WhatsApp: +971542430450
🌐 Website: www.nimrahdigital.com
📧 Email: info@nimrahdigital.com